Michael Fiorella has lived and worked in Japan for more than 30 years. His marketing career began in Tokyo in 1988 at Ted Bates Advertising, where he was responsible for several well-known brands, including M&M's and Snickers. He later founded Spark Productions to provide strategic planning, product localization consulting, advertising production services and Japan market entry assistance to international firms in Japan. He has worked on projects large and small for well over 100 iconic international labels.
Notably, as official marketing advisor to the CEO of COACH Japan Mike was deeply involved in the brand's strategic repositioning— including efforts to develop Japan-centric products and communications programs that contributed significantly to COACH's explosive growth in the Japanese market. He has also provided advisory services to CEOs and top leaders at Microsoft, Bruno Magli, Tory Burch and a number of private equity firms and hedge funds. Following a two-year sabbatical, Mike is once again available for consulting and other engagements.
Michael Fiorella graduated from Cornell University in 1986. He achieved Japanese language fluency through graduate studies at Cornell's FALCON program and Stanford University's Inter-University Center in Yokohama, Japan.
Mike recently launched the Spark Galleries, a group of e-commerce shops selling Japanese art, antiques, movie memorabilia and home decor (www.SparkGalleries.com).
Click here to contact him by email.
